Who usually asks for this
Requests tend to come from a handful of situations:
- A business running Google Ads itself that no longer has the hours to check search terms and budgets each week.
- A company that has tried Meta or LinkedIn ads and could not tell whether any inquiries came from them.
- A team launching a new offer that needs a landing page, a form and tracking before the first ad goes live.
- An owner whose inquiries arrive in a shared inbox and sometimes go unanswered for days.
Each of these maps to one of the four services on this site, and plenty of requests combine two or more.
How the four services fit together
Each service can stand alone, though they depend on each other more than people expect. A search campaign sends clicks to a page. The page needs a form that works on a phone. The form needs to send each inquiry somewhere a person will see it, and the ad platform needs to be told when that happens so it can learn which clicks matter. Paid social follows the same chain, sometimes with the form inside Meta or LinkedIn instead of on your site. If one link is weak, the reports stop making sense. That is why plenty of requests cover two or three services at once.
Search campaigns
Keywords grouped by intent, ads written for each group, and tracking that shows which searches turned into inquiries.
Paid social setup
Pixel, Conversions API, audiences, first creative set and lead forms built and tested before any budget goes live.
Lead capture forms
Forms with the right fields, consent wording you supply, thank-you pages and connections to your inbox or CRM.
Lead routing
Form fills and platform lead forms sent into HubSpot, Salesforce or Pipedrive with campaign source fields filled in.
What to expect after you ask for a quote
Nothing is agreed by sending the form. This is the usual order of things.
- Your request goes to a service partner that handles lead generation and paid traffic work.
- The partner emails you to arrange a conversation about your business and what you sell.
- They ask about ad accounts, landing pages, tracking and how inquiries are answered today.
- A written quote follows, covering setup, ongoing management and how the arrangement can end.
Ad spend and the management fee are separate
A common point of confusion: the money you pay the ad platforms does not go to the partner. You pay Google Ads, Microsoft Advertising, Meta or LinkedIn directly, and you set that budget. The partner charges for their time. A single search campaign with an existing landing page and working tracking is a small scope. Three channels, several new pages, call tracking and a CRM integration is a much larger one. Weekly reporting with a meeting takes more to deliver than a monthly written summary. Expect the quote to reflect those choices.
Good to know
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
How do I end the arrangement?
Give the notice set out in your agreement. Before the end date, confirm you have admin access to every ad account, analytics property, tag container and page builder, then remove the partner's user access. Ask that landing pages and tracking keep running or be handed over. A good proposal explains this exit process up front.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
Ready to hand off the setup? Send a short brief and get a quote. Nothing is agreed until you accept it.
Send your briefTell us what you need
This form is the way to ask about any of the services on this site: search ads management in Google Ads or Microsoft Advertising paid social campaigns on Meta or LinkedIn landing pages and forms built for ad traffic lead tracking and follow-up setup You can ask about one piece or several together.